The copy above introduces Articulate's "Meet the Team" page - not a page you'd think can pull off witty copy, right? Well, Articulate's page goes beyond employee photos and their job titles.
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Most people don’t want to just be a cog in a company’s machinery, so by adding some humor, Articulate sets itself apart from other corporate competitors.Īrticulate, a HubSpot Agency Partner based in the U.K., is an inbound marketing agency, and their website copy is full of witty, confident copy on pages where you wouldn't think you'd find it. It’s cheesy in a good way, and makes them more relatable to job seekers. Why we like it: Articulate has nailed the pun game. The language is the perfect balance of both playful - even calling out that the Pham sisters were rowdy youths in their definition of Omsom (above) - and no nonsense when it comes to ingredient quality. The founders, who have the last name Pham have worked it into various spots on the site, including their note welcoming visitors to their "Phamily." By focusing on ease and three simple steps, they’re able to make the value proposition that their product is not only tasty, but time efficient. Right at the start, the homepage (pictured above) invites you to “rip, pour, and fire it up” and get ready to stuff your face. Still, I always end up buying more than intended when I’m on their site because it not only looks delicious, but the copy is a huge motivator to click add-to-cart. Their ready-to-use starter pouches of spices and sauces have helped me churn out Asian dishes quickly minus the hassle of store-hopping and buying larger quantities than I need. I typically enjoy cooking, but I don’t always have the time. Company founders, the Pham sisters, are able to share a bit about their culture, the ingredients, and make home cooking accessible and quick for visitors of all skill sets. Why we like it: Omsom’s copy is playful and authentic.
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